When you hotel occupies the most fashionable corner of Rio, where the sugary sands of Ipanema and Arpoador meet, there is some pressure to do justice to its location. Fortunately, it was to São Paulo’s master of luxury hospitality, Rogério Fasano, that the opportunity fell to inject some much needed pizzazz into a tired Rio hotel scene. Today, the Fasano is the hotel to which everyone flocks, to witness invigorating sunrises and sunsets, to take front-row seats to the most outrageous carnival blocos and to witness action on the world’s most beautiful urban beach. Inside, the sophisticated gloom of Philippe Starck’s corridors is punctuated by Gaetano Pesce’s voluptuous, spotlit La Mamma chairs, while designer touches in the rooms are rendered almost obsolete by the flawless views. The hotel is crowned by a rooftop bar so in demand that Paulistanos book rooms for whole weekends to sip the moreish caipirinhas and, downstairs, enjoy the best restaurant in town, Fasano al Mare, helmed by award-winning chef Paolo Lavezzini.